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Marketing Archives - OPI Digital Group

Category: Marketing

Indonesia’s retail market: the third largest in Asia
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Indonesia’s retail market: the third largest in Asia

Only after India and China, Indonesia was the third-largest Asian country in terms of modern retail sales growth in 2016, with 10% increase. With a burgeoning middle class and increasing income Indonesian population represents a very strong consumer force that furthermore, have embraced mobile-first initiatives and are more connected than ever. Indonesian consumers are also...

OPI Digital Group hires new CMO
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OPI Digital Group hires new CMO

The group has just appointed Mireya Lumbreras as the new head of the Marketing and Communications Department as it sets base to embark upon its new ventures in South East Asia. South East Asia´s internet economy and digital commerce potential has proliferated-multiplied the number of startups and players in the market as well as sharpened...