We develop an adapted strategy for every venture in each specific market. This enables us to reduce both time-to-market and break-even time, and maximize short-term and long-term value growth.

We manage the investments of the first phases of the startup business, from seed capital, pre-series A and series A funding, minimizing any potential risks and providing the highest value growth and the best exit plan for our investors.

We provide an adapted market entry strategy to primary markets of focus, including determination of target customer and channel strategy, resource allocation, product and service value offerings, brand positioning, and creation of an operating model.

Market research is our key success factor to develop the best strategy of a new venture for a given market. This team identifies and analyzes each market needs, size and competition by using both qualitative and quantitative market research techniques.

Our strategy team is in charge of the business planning for all ventures, driven by the market research (solution, industry, competitive and customer analysis) to develop the business plan (Marketing, Management, Operations and Financial plans)

Our PR & Communications experts provide a deep understanding of every venture’s customers and needs in order to develop the start-up branding, and try to influence the market opinion and behavior through the use of all forms of media and communication.

Our Human Resource department selects the most qualified resources for a given venture and market, and leads their competence development. They implement our mission, goals and values to spread our culture across all the ventures from the group .

Our Sales & Marketing department develops the sales & marketing plan for all the ventures, defines the execution approach for a given market, and manages the marketing and sales plan execution, in order to fulfill the targets established in the business plan schedules.

The software factory is responsible of the Software development of the different products, from BETA releases until Commercial products, as well as implementing the features roadmap according to the business plan schedules.

The Innovation Lab is in charge of analysing new ideas and concepts, developing the Software prototypes, organizing market and solution’s focus groups, and leading the specification of the new products and features roadmap for every venture.

The Business Support department provides all the additional services necessary to support the business on a daily basis for every venture, including legal services, and both accounting and administration services.