The Indonesian market will be the starting point for OPI Digital Group´s first venture in South East Asia, a solution fully developed thinking on that specific region. The platform combines online to offline (o2o) technologies, targeted marketing and augmented reality to empower the heart of the region´s lifestyle motors: the shopping malls. The growing asian mid-class and the...
Category: <span>Mobile</span>
How is Mobile Optimization leading Digital Transformation?
A successful digital transformation program starts and finishes with establishing a mobile-first culture[1] Digital Transformation and big Bata analytics are the hottest topics around, as we see more companies embracing change and technology solutions to stay competitive. It is a fact that digital disruption represents huge opportunities for traditional industries. However, it also implies profound...
Is Augmented Reality ready to take off?
Augmented Reality has been getting a lot of attention lately, as we have seen more tech brands and social media players developing and launching new features over this new way of reality experience. In fact, the tech community believes AR could be the next step in the digital age and eventually change the way we...
Indonesia leading mobile-first market
The number of internet users in the South East Asia keeps growing at a fast speed of more than 30% annual rate. In the last 12 months, there were 80 million new users in the region, and mobile internet seems to be driving much of this growth. The Indonesian market is a real example of...