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OPI Digital Group steps in South-East Asia

OPI Digital Group steps in South-East Asia

The region´s prospects in the IT scene and its consumers´ online social behavior look promising to the group´s new projects launch. As the Asian Giant grows at high rates, the IT startups scenario seems to keep growing at no speed limit in the South-East Asia. OPI Digital Group believes it is the right place and time to explore new opportunities...

OPI Digital Group hires new CMO

OPI Digital Group hires new CMO

The group has just appointed Mireya Lumbreras as the new head of the Marketing and Communications Department as it sets base to embark upon its new ventures in South East Asia. South East Asia´s internet economy and digital commerce potential has proliferated-multiplied the number of startups and players in the market as well as sharpened competition amongst them. Marketing efforts...

Indonesia’s retail market: the third largest in Asia

Indonesia’s retail market: the third largest in Asia

Only after India and China, Indonesia was the third-largest Asian country in terms of modern retail sales growth in 2016, with 10% increase. With a burgeoning middle class and increasing income Indonesian population represents a very strong consumer force that furthermore, have embraced mobile-first initiatives and are more connected than ever. Indonesian consumers are also becoming increasingly sophisticated in their...

How is Mobile Optimization leading Digital Transformation?

How is Mobile Optimization leading Digital Transformation?

A successful digital transformation program starts and finishes with establishing a mobile-first culture[1] Digital Transformation and big Bata analytics are the hottest topics around, as we see more companies embracing change and technology solutions to stay competitive. It is a fact that digital disruption represents huge opportunities for traditional industries. However, it also implies profound changes in the strategy and...